THE PARTNERS CLUB

THE LYON BIENNIALS CREATE THE PARTNERS CLUB
At the request of the Directors-General of the Lyon Biennials, and because they are convinced of the need for dialogue between cultural and economic circles, in January 2007 Franck Ponsonnet and Paul Brichet founded the Lyon Biennials Partners Club.
Director-general of Diagonale, the Lyon-based property developer with branches in Marseille and Barcelona, Franck Ponsonnet accepted the post of president. Vice-president is Paul Brichet, himself director-general of Nouveau Monde DDB, the Lyon subsidiary of top world communications network DDB-Omnicom.

The Lyon Biennials Association has become a major player on the regional, national and international cultural scenes, and its prestige is an invaluable lever for the economic development of Greater Lyon and its surrounding region. This is one of the reasons why the Biennials are intent on becoming a partner in the local economic and industrial structure by involving locally based companies looking to invest in the visual arts and dance.

THE CLUB’S PURPOSE
To make company directors “ambassadors” for the Biennials, so as to:
- create and spotlight links between culture, the economy and creativity
- become a promotional vector for the image of the companies concerned
- give companies, especially in the small/medium range, the chance to take part collectively in such sponsorship activities as financing the fresco on the front of La Sucrière
- encourage regular, year-round exchanges and encounters between the
partners
- organise talks, debates, exhibition visits and thematic excursions.

BACKING A SPIRIT OF CREATION AND INNOVATION
The Lyon Biennials want a true partnership system that signals:
- their determination to give the Rhône-Alpes Region real pulling power and Lyon a place among Europe’s great cultural capitals
- the association of the Biennial image with that of innovative, highachieving companies with their sights set on the future

READILY ACCESSIBLE SPONSORSHIP ACTIVITIES OFFERING SUBSTANTIAL ADVANTAGES
Three contribution levels for project sponsorship – 3 000 Û, 5 000 Û and 10 000 Û – backed up by tax incentives, make this a very accessible proposition. Companies receive a tax break of 60% on all sums contributed. There are, too, many associated advantages: special links with the Biennials, public relations operations, invitations to exhibition openings, passes for exhibitions, catalogues and more.
In addition all Club members, whatever their contribution, are granted special access to events, encounters, debates, exhibition visits, thematic excursions, etc.
The Club also has an excellent level of visibility in Biennial communication terms – publicity material and press conferences.

Contact:
Catherine Verbruggen
T. +33 (0)4 72 07 36 47