BIENNIAL TIE-INS
2007 COLLECTION

A collection of tie-in products is being launched to mark the 2007 Biennial.
The collection comprises limited editions of some fifteen items created exclusively for the event. These have been designed in collaboration with the Biennial artists and the famous Paris graphics agency M/M, responsible for the 2007 Biennial’s visual identity.

A quick glance at the tie-in products, available in September 2007:

The Biennial watch/odm
Watchmaker odm’s functionally innovative, imaginatively designed products are on sale in 28 countries. For the Biennial odm has come up with a single-model digital watch customised by Josh Smith. This limited edition watch will be available at the La Sucrière boutique and odm sales outlets.

The Biennial bag/Réversible
The brand new company Réversible’s unique concept involves using pvc advertising posters to make a range of bags. As a provider of ecologically responsible products, Réversible has invented a recycling loop by involving purchasers in the reuse of these posters. The Biennial is delighted to be associated with Réversible in the creation of this sustainable development bag, “made in Vaulx-en-Velin”.

Biennial stickers
The Biennial is also launching a line of wall stickers intended as real items of decoration. Designed by the Biennial in conjunction with the participating artists, these limited edition stickers can bring a touch of contemporary art into daily living.

A list of retail outlets will be consultable on this website from September 2007.